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Plastic bottle packaging for cosmetics requires very detailed handling

2020-07-31

The market segmentation is becoming increasingly evident, and the development momentum of men's cosmetics is becoming stronger. The speed of development is about to catch up with the development of women's cosmetics. More and more cosmetic plastic bottle manufacturers are investing in their research and development, becoming a better version of themselves;

 

There are significant differences between the packaging of cosmetic plastic bottles and those for women, especially in terms of appearance. Men need to highlight the concept and personality differentiation of the product. I believe these manufacturers will understand that differentiation is necessary, highlighting product features such as masculine style and wildness;

 

The increasingly fierce competition in the domestic cosmetics market has forced many foreign brands to start withdrawing from the Chinese market;

 

If domestic cosmetics want to go better, they cannot do without the important aspect of plastic bottle packaging design. Many cosmetics in China have their own main elements and characteristics, such as pomegranate, pearl, and herb collection. In their cosmetics packaging, they will draw inspiration from such designs and highlight them; This is just a train of thought, highlighting its characteristics and features. We cannot remain stagnant and actively absorb design elements and experiential concepts from successful cosmetic packaging products;

 

And some special packaging purposes will make people more sought after; Manufacturers need to better cater to the market;


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