Fresh and tempting refers to packaging presenting its own style like "food", showcasing the core ingredients inside the packaging in various ways, and conveying fresh and natural information. In the past, cosmetics packaging mostly fully armed the product, and consumers could only imagine the connotation of the product by looking at the schematic diagram and illustration on the packaging box. Generally, you would also see a line of small words that read "The picture is for reference only, and the product is based on the actual product". Nowadays, the concepts of health and organic products are emerging, and consumers are paying more and more attention. Businesses have also captured the psychology of customers, and the "intrinsic cost" of products is increasingly being displayed on the shelves of supermarkets and convenience stores. So merchants began to showcase the products inside the packaging in various ways, trying to convey fresh and natural information. For example, by incorporating the production process of cosmetics into the design through simple and beautiful fresh fruit packaging. Transparent packaging allows consumers to directly see the product and has a stronger appeal. In addition, transparent packaging is conducive to creating a sense of openness and trust among consumers, which corresponds to the "fresh" statement and is in line with the new generation of consumers' pursuit of fresh and healthy food.

Environmental protection direction

Consumers worldwide are increasingly valuing green environmental protection and the interaction between humans and nature. In my research last year, there was a high level of attention and concern about the environmental protection of cosmetic bottles and containers, and consumers are gradually using their consumption behavior to express their attitudes. Plastic packaging will become a catalyst in the world's garbage, prompting brands to reconsider the packaging materials of their products in a context that consumers can understand and implement. Consumers' demand for different types of safe packaging has increased, which in turn affects their shopping decisions. Brands can only overcome the growing consumer barriers through effective communication. In the selection of design elements, "sustainable packaging", in short, "biodegradable and recyclable", will never go out of style and is very attractive to consumers. As for materials, including glass, wood, pottery, or kraft paper, they are all great choices.

Monochrome fashion

The brand will focus on modern packaging forms to attract young consumers to visit the less frequented shopping mall corridors. In this case, when designing the packaging of high-end products, it is necessary to consider how to convey the information of the product to consumers in the fastest way possible, as the saying goes, one color remembers one brand. However, high-end cosmetics do not necessarily have to be limited to the black and white colors used by Chanel. Some people interpret from a psychological perspective that most luxury brands choose black and white, but these brands use too much, so when you see black and white, you think it's Chanel. Some brands are striving to reduce the impact of color on people's emotions, thus giving rise to a trend of simple high-end colors. Clear and simple high-end color schemes are becoming popular, and the subtle deep blue color looks quite high-end. For example, the packaging of the Botanist Dendrobium Soothing Massage Eye Cream is also eye-catching. With the theme of the starry sky like deep blue color, the eye cream has moved away from the common round box design in its design and instead takes the form of a slim pen. Its design is similar to the electric vibrating pen head, so that the eye cream has the function of massage. With 166 times of micro shock porcelain head per second, it can effectively reduce swelling, fade dark circles, fully promote the absorption of essence of the eye, penetrate into the bottom of the muscle to nourish and repair the eye skin, relieve eye wrinkles, moisturize, and tighten the eye. Whoo Afterweather Danhua presents essence liquid of radiance and firmness, and uses noble golden bottles to create a royal feeling, which is in line with the interests of post-90s consumers - more retro and more domineering. The internal ingredients of the product perfectly match the temperament of the packaging, and it contains core ingredients such as mountain ginseng jade beads, deer antler powder bones, and gold bamboo wood that have been simmered for a long time. With just one elegant press, the skin immediately presents a natural radiance, and applying it instantly brightens the skin tone. In terms of color application, it is necessary to fully utilize the texture of the material. Although consumers want to feel simple, the underlying things are not simple, such as creating metallic luster or frosted texture to convey product information. In addition, using very bright colors to create some color blocks can also give people a simple and fashionable feeling.

Technology Packaging

Sometimes, the more important significance of choosing packaging is that it benefits the stability of the product. In fact, the most basic function of cosmetic packaging is to be safe and reliable, and to help extend the shelf life. For consumers, if packaging can help extend the shelf life of cosmetics and avoid unnecessary waste. The packaging of cosmetics is developing towards diversified functions, including oil proof, moisture-proof, fresh-keeping, high barrier, active packaging... There are also modern intelligent label technologies such as QR codes, blockchain anti-counterfeiting, etc. How to combine with traditional packaging is also the development trend of the future food packaging industry.

Vintage packaging

In the face of a wide variety of cosmetics, most consumers who wander around the store may stop in front of an interesting product, pick up the cosmetics, take a look, and then decide whether to buy or not. At this point, a different packaging form becomes particularly important. For example, retro packaging design, by using new technologies and materials, as well as resonating with the times about retro packaging, can evoke people's memories of the old era and satisfy the curiosity of the younger generation who are eager to explore the past. So, unexpected retro packaging is still important, as it may be a powerful tool to catch the eye among a wide variety of cosmetics.

Romantic style

In recent years, the romantic style packaging of dreams has gained popularity, using highly decorative colors or patterns as a form of expression, which can win consumers with girlish hearts. For example, Ruihuatan Vitality Conditioning&Repairing essence Milk breaks through the single design mode of traditional beauty and cosmetics products and has a clear sense of romantic packaging design, laying a good foundation for product sales and brand communication.