If you frequently shop online, you will definitely pay attention to and observe those reviews. Many of the reviews have a common feature that people generally have a predetermined understanding of the external image of the packaging box. Regardless of the product, if the quality of the packaging box is too poor, many consumers will think that the quality of the product is also not high. It can be seen that the packaging design of cosmetics cannot be careless at all. It must be precise enough, eye-catching enough, and have enough petty bourgeois sentiment in order to win the attention of the public. So, how should cosmetic packaging box design be done to achieve a sufficiently eye-catching effect? The following points must be noted!

1、 Pay attention to the characteristics of the series

Cosmetics are divided into different series, each with its own characteristics. It would be better to design packaging boxes based on the characteristics of each series. In addition to the characteristics of the series, more attention should be paid to details. Especially as cosmetics used for e-commerce, it is inevitable to encounter transportation. How to ensure that these packaging boxes will not be damaged during transportation is a key consideration.

2、 Color

Color is the first symbol that people use to distinguish an item, especially in cosmetics, where color often plays a significant role. At the very least, you need to attract customers before you can mention conquering them with quality, so the design of packaging shells must pay attention to color matching. In terms of color, it should not be too flashy or too monotonous, and should appear calm, atmospheric, and meaningful.

3、 Fashion Trends

Cosmetics packaging boxes are different from general product packaging boxes, as cosmetics are often closely related to fashion trends. For cosmetics, they must have a certain sense of fashion and be able to enhance the product's internationalization through these fashionable elements. There are many cosmetics that you will find to be very useful, but their packaging design is too monotonous and simple. The era of trying to conquer customers simply through quality is long gone. For modern people, it is understandable that only through a beautiful external image can they have the opportunity to discover the intrinsic quality of a product, which is a fundamental social phenomenon.

So, for cosmetic packaging design, it may not only be a good way to protect cosmetics, but more often it needs to convey a message through external packaging design, including the characteristics and quality of the product.